the brand
Wong Solo Group is a legendary name in Indonesia’s culinary landscape, recognized as the pioneer of Halal-certified restaurant chains. Established in 1991 by Puspo Wardoyo, the brand has evolved from a single Ayam Bakar outlet into a massive integrated food ecosystem. Today, Wong Solo is not just a restaurant; it is a multinational entity operating an end-to-end supply chain, from raw material farming and spice production to managing hundreds of outlets across Indonesia, Malaysia, and Saudi Arabia. Grounded in the philosophy of Halalan Thayyiban (Halal and Wholesome), the group serves as a strategic partner for Hajj & Umrah catering, positioning itself as the global ambassador for authentic Indonesian flavors.
the process
Our objective for the 2025 Company Profile was to shift the visual narrative from "Traditional Culinary Brand" to "Modern Corporate Holding." The challenge was to respect the 30-year heritage while showcasing their innovation in food technology and global logistics. We developed a layout that prioritizes clarity and corporate authority. The design utilizes a structured grid system to organize complex information, such as their "Farm-to-Table" ecosystem and international distribution network, into digestible infographics. The visual tone balances the warmth of Indonesian hospitality with the sharpness of a professional enterprise, using a refined color palette and clean typography to communicate trust, scale, and longevity to potential investors and partners.
credits
Client — Starclean
Company Profile Design — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Riski Kusniyanto
Year — 2025