the brand
Urmount is an outdoor lifestyle brand built for the modern adventurer who refuses to compromise on style. Targeting a dynamic audience, the brand bridges the gap between rugged functionality and urban aesthetics. Urmount positions itself as the gear for "The Urban Explorer." Whether hiking a peak or navigating the concrete jungle, the brand promises Durability and Long-lasting Quality based on rigorous R&D. The philosophy is simple: adventure gear shouldn't just survive the elements; it should look good doing it. It speaks to segment that values professionalism, strength, and the spirit of exploration.
the process
Our objective was to create a visual identity that feels "Strong" and "Masculine" yet flexible enough to be unisex. The visual system is anchored by the concept of "The Compass & The Mountain", symbols of direction and ambition. We utilized clean, geometric lines to represent stability and strength. The mood reflects the natural world but is refined with a modern, clean typographic treatment to ensure the brand looks at home in a city coffee shop as much as it does in a tent. The result is a badge of honor for those who live to explore.
credits
Client — Urmount
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Nursita Sari, Cita Filda, Albi Anfasa
Year — 2024