the brand
Sunbrew is more than just a coffee shop; it is a daily ritual designed to boost your mood. Guided by the tagline "Brewed for Brighter Days," the brand positions itself as the ultimate morning pick-me-up for the modern urbanite. Unlike traditional coffee brands that lean into dark, industrial aesthetics, Sunbrew embraces a vibrant, solar-inspired personality. It appeals to a youthful, energetic audience looking for convenience without compromising on quality or "good vibes." The brand promises not just a caffeine fix, but a moment of warmth and positivity to start the day.
the process
Our objective was to translate the feeling of "morning sunshine" into a tangible visual identity. We moved away from muted earth tones and developed a high-energy color palette dominated by Honey Gold and Morning Dream to trigger appetite and excitement. The visual system is built for the digital-first consumer, featuring a bold typographic logo that is legible even on small mobile screens. We extended this identity into a comprehensive social media system (Feed & Story templates) that balances product photography with lifestyle typography. From the takeaway cups to the digital menu, every touchpoint was designed to feel like a burst of energy, ensuring Sunbrew stands out in a crowded beverage market.
credits
Client — Sunbrew
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Rifqy Achmad K.
Year — 2025