the brand
Southeast Time is a premium travel and lifestyle agent dedicated to curating unforgettable experiences in the Southeast region. More than just a tour operator, the brand positions itself as a curator of moments, managing everything from "Lunch Time" to "Dinner Time," ensuring that travelers can truly immerse themselves in the journey without the stress of planning. Targeting explorers who value comfort and exclusivity, Southeast Time offers bespoke tour packages and exclusive suite bookings. The brand philosophy is built on the concept of "Timeless Leisure", where the only time that matters is the present moment being enjoyed. The personality is professional, welcoming, and deeply knowledgeable, acting as a trusted local guide for sophisticated travelers.
the process
Our objective was to visualize the intersection of "Direction" and "Time." The visual identity centers on a symbol that cleverly fuses a Compass (navigation), a Sun (tropical warmth), and a Clock (the concept of time). To reflect the premium nature of the services (Exclusive Suites & Private Tours), we utilized a clean, structured typographic system that ensures legibility across complex documents like Itineraries and Invoices. The branding extends into a comprehensive touchpoint system, from professional staff uniforms to travel tote bags, creating a cohesive, high-end look that instills confidence and excitement from the moment of booking to the final check-out.
credits
Client — Southeast Time
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Adeni Ali, Ahmad Ghani
Year — 2025