the brand
Ranjana is a textile and garment production service (konveksi) based in East Java, dedicated to becoming a reliable partner for schools, foundations, and fashion entrepreneurs. Originally established as a school uniform provider, the brand has expanded its vision to serve the broader fashion market under the tagline "Solusi Kreasi Busana" (Fashion Creation Solution). Ranjana distinguishes itself by combining industrial reliability with a human touch, prioritizing social responsibility and flexible production capabilities. The brand targets a diverse audience, from school administrators to MSME fashion founders, positioning itself as a "Growth Partner" that offers high-quality craftsmanship, integrity, and on-time delivery.
the process
Our objective was to elevate Ranjana from a standard local vendor to a professional manufacturing brand. The visual identity is anchored by a symbol that fuses two concepts: a curving ribbon/thread (representing flexibility and textile craft) and a flame (symbolizing the spirit of production and consistency). To move away from the "industrial" look often associated with factories, we selected a fresh, calming color palette: Midnight Pine and Powder Blue. This combination signals trust and professionalism while maintaining a friendly, approachable vibe. The typography pairs the elegant Runalto serif with the functional Work Sans, creating a system that looks equally credible.
credits
Client — Ranjana
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Albi Anfasa
Year — 2025