the brand
Liem Kim is a neighborhood restaurant where tradition meets modern design. The visual identity needed to honor what already exists while giving it contemporary clarity. A sophisticated forest green anchors the brand—grounded, trustworthy, inviting. The typography balances traditional elegance with modern clarity.
the process
We built a complete brand ecosystem: logo design, color system, menu design with food photography, signage, and social media strategy. A custom wordmark honors traditional proportions while feeling contemporary. The color palette, forest green paired with warm creams, carries across all applications. From reservation cards to signage to social content, every touchpoint reinforces Liem Kim's core message: traditional food, modern presentation, genuine hospitality.
credits
Client — Liem Kiem
Brand Identity — Circa Creatia, in collaboration with Content Idea
Teams — Nuriana Sekarlintang, Nursita Sari, Adeni Ali, Albi Yusril A.
Year — 2023