the brand
Kopi Lopi is a unique coffee destination located in the heart of Labuan Bajo’s Marine Area. A collaboration with Riara Marine, the brand concept is physically embodied in its architecture: a coffee booth shaped like a Phinisi boat. Designed as a "port of call" for tourists, runners, and island hoppers, Kopi Lopi offers more than just caffeine; it serves as a bridge between the land and the sea. With the tagline "Sip, snap, and sail away!", the brand captures the essence of a tropical holiday, offering signature Coconut Milk Coffee and a space that feels like the start of an adventure. It targets the "Scenic Hunter" and the "Slow Living" traveler who seeks authentic local flavors in an Instagrammable setting.
the process
Our challenge was to translate the physical experience of "sailing" into a static visual identity. We needed a brand system that felt adventurous yet relaxed, mirroring the feeling of an ocean breeze. The visual identity is anchored by nautical elements and a tropical color palette that reflects the Labuan Bajo landscape (Deep Ocean Blues, Sand, and Coconut White).
credits
Client — Kopi Lopi
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Fany Dwi, Cita Filda, Riski Kusniyanto
Year — 2025