Carlos Ortiz

Carlos Ortiz came to us with a strong product and a clear market, what it needed was an identity to match. We built a visual system anchored by a leather-shield monogram that references the craft of the product itself, paired with a color palette drawn directly from natural leather tones: espresso, warm tan, charcoal, and off-white. From gold-stamped insoles to dark packaging and illuminated storefront signage, every touchpoint was designed to deliver one consistent feeling: a local brand that's built to last.

2026
Branding, Graphic Design, Logo Design
the brand
Carlos Ortiz is a men's leather shoe and sandal brand from Bandung. Built on the belief that quality craftsmanship shouldn't come at an unreachable price, the brand speaks to the modern Indonesian man who understands that what's on your feet says something about who you are.

the process
Carlos Ortiz came to us with a strong product and a clear market, what it needed was an identity to match. We built a visual system anchored by a leather-shield monogram that references the craft of the product itself, paired with a color palette drawn directly from natural leather tones: espresso, warm tan, charcoal, and off-white. From gold-stamped insoles to dark packaging and illuminated storefront signage, every touchpoint was designed to deliver one consistent feeling: a local brand that's built to last.
credits
Client — Carlos Ortiz, in collaboration with Content Idea
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Fany Dwi N., Cita Filda, Rifqy Achmad K.
Year — 2024
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