the brand
Bintang Fabric is a modern textile supplier dedicated to simplifying the fabric sourcing process for fashion designers, garment manufacturers, and creative entrepreneurs. Moving away from the chaotic and overwhelming experience often associated with traditional fabric markets, the brand positions itself as a trusted, humble, and approachable partner. With a philosophy rooted in transparency and quality, Bintang Fabric aims to bridge the gap between tactile browsing and digital convenience. The brand persona is "The Reliable Expert", providing not just materials, but also education on seasonal trends and fabric suitability, ensuring every customer finds the perfect textile for their vision.
the process
Our objective was to translate the tactile experience of touching fabric into a seamless digital interface. The primary design challenge was Information Architecture: how to organize thousands of SKUs (Stock Keeping Units) without overwhelming the user. We adopted a "Clean & Informative" design direction, utilizing a minimalist UI that acts as a quiet canvas, allowing the vibrant colors and textures of the fabrics to take center stage. Key UX features include a dynamic filtering system ("Suitable For" & "Seasonal Trends") to guide users based on their project needs, and a bilingual interface (ID/ENG) to cater to a broader market.
credits
Client — Bintang Fabric
Website UI/UX Design — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Riski Kusniyanto
Year — 2025