the brand
Berlo is a premium fashion label designed for the modern working woman who values transparency as much as style. Built on the philosophy of "Beautifully Made, Ethically Crafted," Berlo challenges the fast-fashion narrative by offering accessible luxury with a conscience. The brand positions itself at the intersection of strength and elegance, catering to professionals who need versatile wear that transitions seamlessly from the boardroom to the weekend. The visual language reflects this duality: a grounded palette of Jet Black and Muted Bronze represents authority, while soft Alabaster tones introduce a touch of warmth and inclusivity.
the process
We partnered with Berlo to build a visual identity that embodies "Responsible Luxury." Our challenge was to create a system that feels high-end and exclusive, yet remains approachable and human. The core of the identity is the "Dual B" monogram: two interlocking B’s symbolizing the balance between Boldness and Beauty. Our scope extended beyond the logo into a comprehensive brand system, including a custom pattern library derived from the logogram, a high-contrast typographic system (Quilon paired with Red Hat Display), and a tactile packaging suite. From garment tags to unboxing experiences, every touchpoint was designed to communicate artisan precision and modern sophistication.
credits
Client — Berlo
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Riski Kusniyanto
Year — 2025