the brand
Beanverse is a specialty coffee roaster built on the philosophy that coffee is more than a beverage, it's an invitation to explore. With the tagline "Explore the Coffee Universe," Beanverse positions itself as a curator of single-origin, artisanal coffee experiences for curious coffee enthusiasts and connoisseurs. The brand celebrates the journey from bean to cup, honoring the craftsmanship of roasting and the stories embedded in each origin. Visually, Beanverse embraces a sophisticated yet approachable aesthetic: a deep teal grounds the brand in authenticity and heritage, while warm orange accents inject energy and invitation. The iconic logo, a coffee bean transformed into a planet with orbiting rings, is both playful and purposeful, encapsulating the brand's core message: every cup is a world to discover.
the process
We partnered with Beanverse to build a visual identity system that transforms specialty coffee from an exclusive experience into an approachable journey of discovery. The challenge was to create a brand that feels premium and knowledgeable while remaining inviting to both seasoned coffee aficionados and curious newcomers. Our scope extended to comprehensive packaging design with detailed product cards showcasing origin stories, brewing facts, and flavor profiles. From unboxing experiences to point-of-sale materials, every touchpoint reinforces Beanverse's mission: making specialty coffee exploration an adventure, not an intimidation.
credits
Client — Beanverse
Brand Identity — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Albi Yusril A., Muhammad Alnauval
Year — 2023