the brand
Artcounting Consulting is a specialized accounting and tax service built specifically for the Creative Industry. Understanding that designers, fashion brands, and agencies often struggle to bridge the gap between "Art" and "Assets," Artcounting positions itself not just as an auditor, but as a "Companion" (Teman Seperjalanan) in the business journey. Targeting high-growth SMEs in sectors like Fashion, Manufacturing, and Creative Services, the brand philosophy is that financial reports are more than just numbers, they are the story of a business's growth. The brand tone is Insightful, Structured, yet Empathetic, aiming to save creative businesses from the "financial time bombs" caused by poor management while speaking a language that creatives understand.
the process
Our objective was to design a visual system that makes "Accounting" look approachable and essential, rather than intimidating and boring. The design challenge was to present information in a layout that feels Clean, Editorial, and Modern. We moved away from the stiff, blue-collar aesthetic of traditional accounting firms and adopted a layout style that mirrors a look-book or a design magazine. We utilized a structured grid system to ensuring clarity, while using ample white space and professional photography to showcase their impressive client roster. The result is a profile that assures creative clients: We understand your world, and we are here to organize it.
credits
Client — Artcounting
Brand Identity & Graphic Design — Circa Creatia
Teams — Nuriana Sekarlintang, Riza Fauzia, Cita Filda, Albi Anfasa
Year — 2025